Hi, I'm Erin, a creative professional based in Clearwater, Florida. With over 15 years of experience in the field, I have worked in different industries including higher education, pre-press production and CPG branding. I communicate messages with thoughtful compositions and intentional typography. My strengths are: maintaining or building brand integrity for clients, using my user-centered approach to guide and collaborate with designers and non-designers, and developing or maintaining creative guidelines to ensure consistency and accuracy. I lead by example, ask questions, and strive for the right solution – not the easy solution.